Privacy Policy

Personal data that may be collected

The personal data we register about you in a business context is limited to information typically found on a business card – name, job title, company, address, email address, and telephone number. In some cases, we may also ask you to provide additional work-related information, such as industry or company size.

When you visit our website, certain information may be automatically collected and stored through cookies and similar technologies. This may include IP address, geographic location, browser type, and usage information.

How we collect personal data

We collect information when you fill out a form to download, for example, a technical document, follow our blog, subscribe to newsletters, or provide other information on our website – such as registering for webinars, events, or seminars via contact forms.

We also collect information when you purchase and/or use our software products or services. This is done in order to deliver the services you have ordered, send you important operational information, fulfill contractual obligations, process financial transactions, and comply with legal and regulatory requirements.

We cooperate with marketing partners who collect information about your behavior on our website in order to deliver interest-based advertising on our behalf. We do not share personal data directly with these partners. However, if you have registered for services with them (for example LinkedIn), you may have shared information with them through their own platforms.

Visits to our website

You may visit our website without sharing personal data. Formpipe uses Hubspot, GA4 and cookies to improve our services and analyze how the website is used. The information collected and shared with us by Hubspot/GA4 consists of anonymized traffic data, such as browser type, device, and language. This information is used to understand how the website is used.

Contact forms

If you choose to contact us via our website, we may store your contact information in our CRM system. Any information you submit through a form is registered and stored so that we can contact you and respond to your inquiry. When you contact us, we may link your user history to the website to optimize the user experience (for example through improved navigation and content delivery). This information is stored for up to two years.

Event registrations

Registrations for events are handled through our marketing automation tool and shared with our CRM system and the system used for event management. Your personal data is processed both within and between these systems. The information is stored for five years before being automatically deleted, unless you request deletion earlier.

Email communication

If you contact us via email – whether as a customer, partner, or for other purposes – your email address will be processed for the purpose of handling your inquiry. How your personal data is processed and how long it is stored may vary depending on the legal basis Formpipe has for processing your request.

Job applications at Formpipe

If you apply for a position at Formpipe, we store and process your information for recruitment purposes, for example to contact you if you are considered for the position. Your personal data is stored in our recruitment system for one year and then automatically deleted, unless you choose to remain registered.

If you register in Formpipe’s candidate management system, your information is stored for two years before being automatically deleted. If you consent to receiving information about future recruitment opportunities, we may retain your data for a predefined period in order to contact you regarding relevant job openings.

Use of cookies on Formpipe’s websites

We use cookies to understand your preferences in order to improve the user experience during future visits, and to collect information about traffic and usage patterns for statistical purposes. The information is used to:

• Customize the user experience
• Improve the website
• Improve customer service
• Process transactions
• Send regular emails
• Deliver downloadable content
• Register participants for courses and events

The information we collect will not be sold, transferred, or disclosed to any other companies outside Formpipe without your consent, unless this is necessary to deliver the product or service you request.

Cookies on the website do not collect or store personally identifiable information unless you submit a form. In such cases, information about your visit may be combined with your personal data and stored in our CRM system to provide you with a better customer experience.

You may withdraw your consent and delete stored cookies at any time by following the instructions in your browser. You will then be considered an anonymous visitor on your next visit to the website.

Why do we need information about you?

We use the personal data we collect to communicate with you, respond to your inquiries, and improve our services. We may also use it to share information and offers that may be of interest to you.

Our goal is always to provide relevant and valuable information. Personal data and cookies help us tailor your user experience and deliver the right content and offers. This enables us to continuously improve and create value for our visitors.

Legal basis for processing personal data

We apply established practices in accordance with applicable privacy laws and regulations, including the General Data Protection Regulation (GDPR). The legal basis for processing your personal data is legitimate interest (such as analysis of website traffic), and in some cases your consent (typically for marketing purposes, job applications, and similar activities).

Where consent is required, you will be asked to explicitly approve it during registration. In other cases, the legal basis may be the performance of a contract with you or your employer, for example if you are a customer.

Formpipe will process your personal data only as long as necessary and solely for the purpose for which the data was provided. If the purpose is no longer relevant, or if you withdraw your consent, Formpipe will delete the relevant data.

Customer-specific services and Formpipe as a data processor

For certain services and software solutions, Formpipe acts as a data processor on behalf of our customers. This means that the customer is the data controller, and Formpipe processes personal data only in accordance with the customer’s instructions and the applicable data processing agreement.

Details regarding processing, including purpose, security measures, and retention periods, are regulated in the individual data processing agreement between Formpipe and the customer. If you have questions about how your personal data is processed in such services, we recommend contacting the relevant data controller (the customer).

Security and privacy

Formpipe takes security very seriously. When collecting personal data, we ensure that it is protected against unauthorized access, loss, manipulation, falsification, destruction, or unauthorized disclosure through appropriate technical and organizational security measures.

Right of access

You may request access to the personal data we have stored about you. If you contact dpo@formpipe.com  (Sweden) or dpo.dk@formpipe.com  (Denmark), we will provide you with a copy of the data we hold. For security reasons, we may ask you to verify your identity. The information will be provided digitally unless you request another format.

Correction of data

If you believe that the personal data we have stored about you is incorrect or outdated, please contact us at dpo@formpipe.com (Sweden) or dpo.dk@formpipe.com (Denmark) so that we can correct it. Data that is no longer necessary for its original purpose is deleted regularly.

Deletion of data

You may request deletion of your personal data at any time if the data was collected based on your consent, or if Formpipe has no other legal basis for processing it. Requests can be sent to dpo@formpipe.com  (Sweden) or dpo.dk@formpipe.com  (Denmark).

Changes to this privacy statement

Formpipe’s privacy statement applies to the services we provide on our websites and to external email communications. The privacy statement is updated as needed.

Contact us

You may contact us at any time to:

• Request information about or access to your personal data
• Correct personal data we have stored
• Request deletion of your personal data

If you have questions about how we process or store your personal data, please contact dpo@formpipe.com (Sweden) or dpo.dk@formpipe.com (Denmark).

If you believe that Formpipe is handling your personal data incorrectly, you may contact Formpipe’s Data Protection Officer at dpo@formpipe.com (Sweden) or dpo.dk@formpipe.com (Denmark). You also have the right to lodge a complaint with your local data protection authority.